…and don’t worry, if someone you archive does decide they want to come back to you and completes a form, they’ll automatically be moved from the archive list back to the main list as a live subscriber. If you aren’t using any of mailchimp’s other marketing tools, it’s best to Archive them (and even if you’re on a legacy account and don’t get charged for unsubscribed contacts, it’s not a bad idea to archive them as there isn’t a penalty for doing so). What to do with unsubscribes in Mailchimp? this doesn’t affect those who are on legacy accounts). However, if you aren’t going to do either of these things, then the best thing to do is to identify all those who are unsubscribed and archive them.Īrchiving them removes them as ‘valid’ contacts on your system, which means that they don’t count against your overall Mailchimp bill (n.b. It doesn’t actually remove them because of the fact you can use the information on this person for other purposes (Retargeting/Postcards) within Mailchimp. Mailchimp keeps unsubscribes visible on your audience. ![]() So why does Mailchimp keep unsubscribes visible in my audiences? (Small aside, there’s nothing stopping you from doing this yourself manually, but remember, if you abuse this you’re not just hurting yourself, you’re hurting everybody). In fact the only way to resubscribe someone who has unsubscribed is to get them to complete a Mailchimp form and reconfirm. This is why you can’t just go in and resubscribe someone manually who has unsubscribed. ![]() E very time an email gets sent to someone who has stated they don’t want it – and they complain – this affects Mailchimp. This is 100% all about ensuring that no user has a chance to “abuse the system” and cause Mailchimp problems. This is because Mailchimp doesn’t want you sending emails to unsubscribed people – as stated previously, this causes them issues.īecause unsubscribes are so important to Mailchimp, it’s part of their terms that every email you send with Mailchimp needs an unsubscribe link in it – taking you out of the equation and managing unsubscribes for you. Essentially, they’ve opted out of your communication – and you can no longer send them emails. Hopefully, we don’t need to spend a lot of time explaining what an unsubscribed contact is. So Mailchimp needs to protect itself against these actions….which leads us back to unsubscribed, non-subscribed and cleaned email addresses. …and to do this, Mailchimp needs to avoid doing things that spammers are recognised as doing – such as sending emails to people who either don’t exist, have opted out or don’t want to receive them.Įvery time an email that Mailchimp sends goes undelivered, because the address doesn’t exist, or the email sent results in an unsubscribe, or even worse a spam complaint, this impacts Mailchimp’s future ability to send emails into inboxes. It needs to maintain a good reputation as a sender. If it can’t get an email into an inbox, it doesn’t have a business model, and so it’s going to do everything in it’s power to protect the ability to deliver.Ī key way to ensure this is the case is through making sure it doesn’t get any ‘negative marks’ against it from the people who control the inboxes we all send to (e.g. The first thing you always need to remember is that Mailchimp does one thing, one sole objective. Once you know this, it’s a lot easier to get your head around things. So what do you do with these email addresses? Do you archive them? Delete them? Ignore them?To understand what to do, if anything, you need to get a handle on what these terms actually mean both to you but just as importantly to Mailchimp. This is a common question in the Mailchimp Answers Facebook Group. Specifically, we’re talking about those people who don’t get your emails… the unsubscribed, non-subscribed and cleaned email addresses. It reminded me of one of the challenges with Mailchimp, and how if you’re not careful you can end up paying over the odds because you’re not managing your audience effectively. In particular, she was still paying for TV channels, even though she hadn’t watched them for a while. ![]() One thing she mentioned was that because of her workload, she’d not got round to cancelling some of the services she was using. ![]() I was on a call with a client recently, and she was explaining how busy life was at the moment.
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